India is a colorful country made up of rituals. Vedic rituals, beliefs, and traditions existed, even though the country is running in 21 st century globalization, western culture has footing its steps but still rooted in its traditions and culture. India has a lot of traditions and beliefs but they are all based on some scientific and practical factors. The Sanskrit word “tithi” means the date, “Atithi” means without an appointment or unexpected arrival to our home in a pleasant way. “Devo” means it is an equivalent or treats like God. “Bhava” means to manifest or happen. According to Indian culture, guests are treated as equals to God. Atithi Devo Bhava means, treat the unexpected guest as a god, it originates from the Taittiya Upanishads of the Yajur Veda. The beauty of Indian culture became our tourism tagline and slogan. Globally our culture influenced, that is the strength of Indian culture. Our unique customs, rituals, traditions, history, people made us unique globally.
IN ANY CULTURE, GUESTS ARE NOT TREATED AS A GOD.
Guest coming to our homes are also an integral part of our culture. Our ancient Indian tradition says that “Atithi Devo Bhava” – guests are gods. What a beauty of our culture!. During those days, the visits of the visitors were unexpected unannounced because there was no mode of technological developments and means of communication. Therefore the arrival of the guest was considered and welcomed with the idea “Atithi Devo bhava”. This is an important practice since the times of ancient ideas. Individuals in India since antiquated occasions offer significance to regard and thoughtfulness regarding their visitors by serving them with different assets they can bear independent of their monetary status. It is the Indian culture that advises us to show the highest respect and attention to our guests. This valuable culture deeply rooted in the ancient Indian scriptures and teachings of Buddhism even. This concept was present a long time before. But still, it is our tourism industry has following this beautiful culture. The people in every part of India follow this ideology in their life.
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Atithi Devo Bhava Program was presented by the Government of India and the Ministry of Tourism. This is to show the visitors the significance of vacationers and the travel industry places. The expansion in number will prompt monetary development.
This program acquires the mindfulness individuals towards the protection of our way of life, legacy, and cordiality. India is wealthy in culture and legacy. Individuals are welcomed and regarded in India, from the previous days we regard our visitors. Prior days Indian friendliness was given the more noticeable quality and that can be repurchased to the current days. This can be the significant motivation behind why most visitors are drawn in towards India.
HINDUISM IS NOT ONLY A DHARMA, IT IS A WAY OF LIFE
There are so many guidelines has given to us by our ancient scriptures, Vedas, Upanishads, and Bhagavad Gita. If a person wants to be happy he must follow what these scriptures have said. It made our life very beautiful and meaningful. These are part of the code of conduct of Hindu society. simply we can say, its way of life. The host-guest relationship in India is truly one of the most valuable relationships. Some precepts are essential to our life upon being born as human beings. This is what Hinduism says. There is so much research on Hinduism exhibits that Hinduism is a way of life and a state of mind not only a religion. It is inclusive in Nature and transcends the limits of societal expectations. We live upon the earth religiously, feeling the presence of God in expectation of our life and worshipping him till the end of life. Therefore we even find out the aspect of god in every unexpected guest. It is a high valued code of conduct and more importantly a way of life.
WHAT IS THE IMPORTANCE OF SERVING GUEST.?
The Atharva Veda says that serving a guest is a yagnya by itself. Sage parashara says, irrespective of whether a guest is a friend, foe, a poor, a rich whatever one who arrives at the time of the ritual of Vaishnav bestows heavenly merits upon the host. If one does not offer a meal to the guest, one incurs sin. Serving a guest or Atithi is the chief dharma of a householder. India got shined globally because of its emphasis on values and traditions, respect for family, and brotherhood are valuable ways of livings of the everyday life of people in India. Welcoming a guest is an expression of our’s culture to others. Each culture has its own way of treating a guest. We look at God in every guest, it is etiquette and manners we have to show to our unknown guest.
In most Western countries, if a person has to visit, we need to schedule an appointment with them. They make appointments on the weekends, we have to tell them when we travel, how many people are coming, how many days we will stay. Several questions have to be answered. I have seen in a Kannada film based on foreign culture, we are not allowed to go to someone’s house without first informing them. Watching that movie scene made me think about how beautiful our culture is!. It was a pride to be Indian and Hindu. Not only is the declaration of Atithi Devo Bhava promoting Indian tourism, but it also signifies the importance of love, care, and attention that we give to our guests.
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